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How to shorten your LinkedIn URL

The shortest LinkedIn link to your profile is a custom public profile URL: linkedin.com/in/your-name. You set it in your profile's Public profile & URL settings, and it's free.

Short linksUpdated 3 min read

Set a custom URL on desktop

These are LinkedIn's own steps:

  1. Click the Me icon at the top of your LinkedIn homepage.
  2. Click your profile card in the menu.
  3. On your profile page, click the Edit icon next to Public profile & URL on the right.
  4. Under Edit your custom URL, click the Edit icon next to your public profile URL.
  5. Type the last part of your new URL and click Save.

Set a custom URL in the LinkedIn app

  1. Tap your profile photo, then your profile card.
  2. Tap the More icon next to Add section, then Contact info.
  3. Tap the Edit icon at the top right, then tap your Profile URL. This opens the public profile settings.
  4. Under Edit your custom URL, tap the Edit icon, type the last part of the address and tap Save.

What makes a good custom URL

LinkedIn's rules are short:

  • 3 to 100 characters, with no spaces, symbols or special characters.
  • No "LinkedIn" in the URL.
  • First come, first served. If your name is taken, add a middle initial or your field, such as sam-okafor-design.
  • One at a time. You can only have one custom URL. LinkedIn keeps a list of earlier custom URLs that may still point to you, and you can unlink them from the same settings page.

Your original assigned URL stays as well, and you can't change that one. Use your name or the name people know you by, because you'll print and say this address.

Put your LinkedIn on a CV or business card

A custom URL is short enough to print. A QR code next to it saves people typing it. The tool below makes one: replace the sample address with your own and download it as PNG or SVG. The code is static, so it keeps working with no account behind it.

QR code generator

Open the full tool

If you change your custom URL later, a printed QR code still holds the old address. Reprint it, or make the code from a short link you can re-point, such as liite.co/x/your-name. Liite short links are free for up to 10 links, and each one has its own QR code with scans counted.

Shorten other LinkedIn links

Your profile isn't the only LinkedIn address people share. Posts, articles, company pages and job ads all have long addresses, and none of them has a custom URL setting.

  • Posts and articles: copy the link from the post's menu. To make it shorter or easier to say, point a short link at it.
  • Your company page or a job ad: copy the address from your browser and point a short link at it. You can change the short link's destination when the job is filled.
  • Links you post on LinkedIn: if you share a link to your own site, add UTM tags first so your analytics shows the visits came from LinkedIn. Our UTM builder makes them.

Is Google's URL shortener still an option?

No. Google stopped making new goo.gl links in 2018. In 2025 it switched off old goo.gl links that showed no activity, and kept the ones still in use and the ones made by Google's own apps. Its developer blog suggests moving to another shortener.

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Questions

How do I shorten my LinkedIn URL?

Set a custom public profile URL. On desktop, click Me, then your profile card, then the Edit icon next to Public profile & URL, and edit the last part of the address. On mobile, go through Contact info to the same setting. You end up with linkedin.com/in/your-name.

Does LinkedIn always shorten URLs?

No. Your profile address only gets shorter if you choose a custom URL. Until then it's the address LinkedIn assigned you, which often ends in numbers or letters.

Can I shorten a URL myself?

For your profile, yes: the custom URL is the short version, and it's free. For any other link, such as a post or a company page, point a short link at it, such as liite.co/x/your-name.

Which URL shortener is most popular?

We don't have reliable figures to compare them, so we won't guess. Google's goo.gl, once common, no longer makes new links. Choose one that lets you change the destination and see clicks, and check what happens to your links if you stop paying.