Link in bio on Instagram: what it means and where to find it

Why people say "link in bio"

Instagram gives you two places for a link people can tap: your profile, where you can add up to 5 websites, and the Link sticker in a story. A story is gone after 24 hours, so posts and reels point to the one place that stays: "link in bio".

The phrase means the same thing on TikTok, Facebook, YouTube and elsewhere: the link is on the profile, not under the post. "Link on bio" is a less common way of saying it, and "link in bio" has become a meme because so many posts end with it.

How to find the link in someone's bio

1. Tap the person's name or profile picture above their post, reel or story.
2. On their profile, look at the top part: their name, their bio and, below it, their link.
3. Tap the link. If they've added more than one, pick the one you want.

If you came from a video that says "full video at the link in bio", the link usually goes to the creator's other account, a website or a page with all their links. If the link doesn't match what the post promised, don't sign in or download anything from it.

What you'll see when you tap it

Most people use their bio link for one of three things:

• A single page: their shop, newsletter, latest video or booking page.
• A link-in-bio page: one page with all their links, made with a tool such as Liite, Linktree or Beacons. It lists their latest work, their shop, their socials and anything else they want you to find.
• Their website.

A link-in-bio page exists because one profile link isn't always enough. Instagram allows up to 5 links on a profile, but a page lets someone add more, change them every week, and show thumbnails, videos or a sign-up form.

When the link isn't there

• They haven't added one, or they took it down after the post went up.
• The post is old. The link may now point somewhere else, or the page it pointed to may have gone.
• Teen accounts. Instagram doesn't allow people under 18 to link to some websites in their bio, and says it may remove links like that.

Add a link to your own bio

Go to your profile, tap Edit profile, then Links, then Add external link (Add link on Android). Our guide on how to add a link in your Instagram bio has every step, plus how to reorder and remove links.

If you want one link that leads to everything, make a free Liite page at liite.co/yourname and put that in your bio. Then a post can say "link in bio" and mean it, whatever you're sharing that week.