Media kit examples
Here's a media kit example filled in for a made-up budget travel creator with a YouTube channel, an Instagram account and a newsletter. Change any field and the example becomes your own kit.
Free, no sign-up. Made with our free media kit generator, which runs in your browser.
What's included
- A worked example for a travel creator, with YouTube first because it's their biggest channel
- A newsletter row, showing that a kit isn't only for social platforms
- Sample audience figures and four rates, including a series priced "On request"
- No brands listed, which is fine for a creator who hasn't done paid work yet
- A one-page PDF or PNG download, made in your browser
How to change it
- Replace the example creator's name, handle, niche and bio with yours.
- Change the platform rows to the channels you use, in order of size, and put in your own numbers. All the numbers here are made up.
- Rewrite the rates as the packages you actually offer, and add past brands if you have them.
- Pick your colour and download the PDF or PNG.
Questions
What are some good examples of media kits?
Good kits are one page and easy to scan: biggest channel first, average views next to followers, a clear audience summary, a few named packages and a contact line. This example follows that layout.
What is included in a media kit?
Your name and niche, reach and engagement per platform, audience details, rates, past brands and contact details.
Is this a real creator's media kit?
No. The creator and every number are made up to show how a filled-in kit looks. Replace them with your own.
How do I prepare a media kit?
Collect your numbers from each platform's analytics for the same period, decide on three to five packages, then fill in the kit and download it.