Media kit template
A one-page media kit template with every section in place and placeholder text where your details go. The numbers are samples to show the layout; replace them with your own and download a PDF or PNG.
Free, no sign-up. Made with our free media kit generator, which runs in your browser.
What's included
- A header with your name, handle, niche, a two-line bio and an optional photo, in your accent colour
- Instagram and TikTok rows with followers, average views and engagement rate (sample numbers), plus combined reach worked out for you
- Audience: top countries, age ranges and gender split
- Three sample rates, and a field for the brands you've worked with
- A contact line with your email and page, and a one-page PDF or PNG download made in your browser
How to change it
- Replace the placeholder name, handle, niche and bio with yours, and add a photo if you like.
- Swap the sample followers, views and engagement for your own numbers from Instagram Insights or TikTok Analytics. Add or remove platforms, up to six.
- Edit the audience lines and rates, pick your currency, and leave a price empty to show "On request".
- Change the accent colour to match your brand, then download the PDF or PNG.
Questions
What should a media kit include?
Who you are, your reach and engagement per platform, your audience (countries, ages, gender), your rates, past brands if you have them, and how to contact you.
How do I make a media kit for Instagram?
Use this template: put your Instagram followers, average Reel views and engagement rate in the first row, copy your audience from Instagram Insights, add your rates and download it.
Are the numbers in the template real?
No. They're sample numbers to show the layout. Replace every one with your own before you send the kit.
What is the difference between a media kit and a press kit?
A media kit is for brands deciding to work with you: reach, audience and rates. A press kit is for journalists: background, news, logos and photos.