Engagement rate calculator
Type in the numbers from your insights: followers, likes, comments, shares and saves, and reach if you have it. You get your engagement rate three ways, with each formula written out.
Free, no sign-up. Runs in your browser. Nothing you type or upload is sent to us or stored.
Show brands your numbers
Put your engagement rate, audience and rates on a Liite page at liite.co/yourname and send brands one link. Pages come with cookie-free analytics, so you can see who looked.
How to use it
- Pick a few recent posts and add up their likes, comments, shares and saves.
- Enter how many posts that was and how many followers you have.
- Add the total reach or impressions from your insights if you want those rates too.
Three ways to measure engagement
Engagement by followers is the one most people quote: the average interactions per post divided by your follower count. It's easy to work out from public numbers, which is why brands often use it, but it drops as your account grows, because many followers never see a given post.
Engagement by reach divides interactions by the number of accounts that actually saw the posts. It tells you how interesting the content was to the people who saw it. Engagement by impressions divides by the number of times the posts were shown, counting repeat views, so it's usually the lowest of the three.
Getting good numbers in
Use several posts, not one. Ten recent posts is a fair sample, and it smooths out the one that went unusually well or badly. Leave out paid posts and giveaways, which inflate likes and comments.
Count the same posts for every number. If you add up likes from ten posts, take reach from the same ten. Reach and impressions are only in your own insights, so for someone else's account you can only work out the rate by followers.
What's a good engagement rate?
There's no single answer. The ranges shown with your result are rough figures commonly quoted across the industry, not data we measured, and they vary a lot by platform and niche. Smaller accounts tend to have higher rates. Compare yourself with your own past months first, and with similar accounts second.
The numbers stay in your browser. We don't see or store anything you type.
Questions
What counts as an interaction?
Likes, comments, shares and saves. Some people leave out saves and shares because they're private; if a brand asks for a rate, say which ones you counted.
Why is my rate by followers lower than by reach?
Most followers don't see every post, so reach is smaller than your follower count. Dividing by a smaller number gives a higher rate.
Does this work for TikTok, YouTube or LinkedIn?
Yes. The formulas are the same. On TikTok and YouTube, views are the closest thing to impressions.
Do you look up my account?
No. Nothing is fetched or scraped: you type the numbers in, and the maths runs in your browser.
How often should I check it?
Once a month is plenty. Compare month with month and look at what the best posts had in common.