Influencer media kit
This influencer media kit starts filled in for a creator on Instagram, TikTok and YouTube, so you can see what goes where. Every number in it is a sample: swap in your own and download the PDF.
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At a glance
- Where Instagram audience numbers come from
- Instagram Insights, which shows trends across your followers and how your content performs
- Source: help.instagram.com, checked 2026-11
- Where YouTube audience numbers come from
- The Audience tab in YouTube Analytics (YouTube Studio → Analytics), which shows who is watching
- Source: support.google.com, checked 2026-11
- Labelling paid posts in the UK
- The ASA and CAP influencers' guide (2026 edition) covers when content must be labelled as an ad and how
- Source: asa.org.uk, checked 2026-11
- Platforms on one kit
- Up to six, each with followers, average views and engagement rate
Put your media kit on your page
A PDF gets lost in an inbox. A Liite page at liite.co/yourname shows brands your links, your work and how to reach you, and you can update it any time without sending a new file.
Influencer media kit: what to know
This page starts the media kit generator for this case. For every option and how to use it, see the media kit generator.
What brands look for in an influencer media kit
Brands want to know three things fast: how many people see your posts, who those people are, and what a post costs. Average views and engagement say more than followers alone, so fill in all three for each platform.
Take every number from your own analytics for the same period, such as the last 90 days, and keep a screenshot in case a brand asks. The sample numbers in this kit are made up to show the layout; replace all of them, and delete any platform you don't use.
Rates and usage rights
List a few packages rather than every format. Usage rights, where a brand reuses your video in its own ads, are usually priced separately. The sample leaves that price empty, so the kit says "On request" until you agree a figure per deal.
Questions
What is a media kit for influencers?
A one-page summary a creator sends to brands: reach and engagement per platform, audience details, rates, past partners and contact details.
Are the numbers in this kit real?
No. They're sample numbers so you can see the layout. Replace every one with your own figures from Instagram Insights, TikTok Analytics or YouTube Studio before you send it.
Do I need to show past brand deals?
Only if you have them. The sample leaves the brands field empty; a new creator's kit works fine without it.