Streamer media kit

This streamer media kit starts with Twitch, YouTube and X rows and sponsorship packages for live streams. The numbers are samples, so put in your own followers and average viewers before you send it to a sponsor.

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You

Name

Handle

Niche

Short bio

Two lines fit on the page.

Photo (optional)

or drop it here. It never leaves your browser.

Colour

Platforms

Write 48200, 48.2k or 1.2M. Need the engagement rate? Work it out with the engagement rate calculator.

Audience

Top countries

Ages

Gender

Rates

Currency

Leave a price empty to show “On request”.

Brands you've worked with

One per line or separated by commas.

Contact email

Your page

This example isn't saved, so your own kit in the plain media kit generator stays as it was. Download your copy before you leave.

Sample numbers. The followers, views, audience and rates in this example are made up. Replace them with your own from each app's analytics before you send it.

At a glance

Where YouTube viewer numbers come from: YouTube Analytics in YouTube Studio: the Overview, Content and Audience tabs; Source: support.google.com, checked 2026-11
Labelling sponsored streams in the UK: Covered by the ASA and CAP influencers' guide (2026 edition); Source: asa.org.uk, checked 2026-11
Average views column: Use it for average concurrent viewers on Twitch and average views per video on YouTube; the column is free text

Put your media kit on your page

A PDF gets lost in an inbox. A Liite page at liite.co/yourname shows brands your links, your work and how to reach you, and you can update it any time without sending a new file.

Make your free page

Streamer media kit: what to know

This page starts the media kit generator for this case. For every option and how to use it, see the media kit generator.

What sponsors want from a streamer

For live streams, average viewers matter more than followers. A channel with 8,000 followers and a steady 180 people watching every stream can be a better buy than a bigger channel with an empty chat. Put your average concurrent viewers in the views column for Twitch, and say which period it covers if a sponsor asks.

Add your schedule to the bio ("three nights a week") so a sponsor knows how often their segment will run. The sample numbers here are made up; replace every one with your own from your channel analytics.

Sponsorship packages for streams

Streams sell differently from posts. Common packages are a short sponsored segment, a whole sponsored stream, a chat command or panel that stays up for a month, and a mention in a YouTube highlight video. Keep each one specific about length and what you'll say or show.

Say how you'll label sponsored content. In the UK, the ASA and CAP guide sets out how to make clear that ads are ads; other countries have their own rules.

Questions

What should a streamer put in a media kit?

Your channels with followers and average viewers, your schedule, your audience's top countries and ages, sponsorship packages with prices, and how to contact you.

Should I use followers or average viewers?

Both, but sponsors look at average viewers first. They show how many people are actually watching when a segment runs.

Are the numbers in this kit real?

No. They're sample numbers to show the layout. Replace them with your own before you send the kit.